Advanced Diploma in Strategic Medical Affairs

Weekly Breakdown

Module 1: Medical Information Services (Weeks 1–6)

Module 2: KOL Management & Scientific Exchange (Weeks 7–12)

Module 3: Strategic Product Launch (Weeks 13–18)

Module 4: Ethics & Future Frontiers (Weeks 19–24)

Learning Outcomes

Assessment Weightage

Program Details

🕰️ Duration:
6 Months (24 Weeks)
📚 Terms Info:
2 Terms | 16 Credits
🧩 Structure:

4 Intensive Modules + 1 Product Launch Capstone
🧠 Delivery:

Role-playing KOL interactions, Medical Information drafting
🎯 Focus On:

Medical Affairs & Product Launch Excellence

🎓 Applicable Audience

B.Pharm/M.Pharm/D.Pharm BPT/BHMS/BAMS/BDS MBBS/Nursing/B.Sc

Detailed Syllabus & Weekly Breakdown

Module 1: Medical Information Services (Weeks 1–6)

Handling medical inquiries from HCPs and patients
Searching medical literature and synthesizing evidence
Drafting Standard Response Letters (SRLs)

Module 2: KOL Management & Scientific Exchange (Weeks 7–12)

Identifying and profiling Key Opinion Leaders (KOLs)
Strategic engagement plans and Advisory Board management
Role of the Medical Science Liaison (MSL)

Module 3: Strategic Product Launch (Weeks 13–18)

Medical Affairs role in launch phases (T-minus 24 months)
Data dissemination strategies and Publication Planning
Medical-Marketing-Legal (MLR) review processes

Module 4: Ethics & Future Frontiers (Weeks 19–24)

Compliance (Anti-kickback, Off-label promotion)
AI in Medical Affairs: Using LLMs for scientific summaries
Capstone: Creating a 12-month Medical Affairs Launch Plan

Learning Outcomes

Manage high-level KOL relationships, respond to complex medical queries, and lead scientific strategy for product launches

Assessment Weightage

Assessment Type	Weightage
KOL Engagement Simulation	30%
Medical Writing Portfolio	30%
Final Launch Strategy	40%