Detailed Syllabus & Hourly Breakdown

Hour 1: Finding Your Niche & Audience Research

• Identifying unique skills/interests (Tech, Lifestyle, Education, Comedy).
• Defining your target audience persona and platform selection (Instagram, YouTube, TikTok).

Hour 2: The Art of Visual and Scripted Storytelling

• Hook, Body, and Call-to-Action (CTA) framework for short-form video (Reels/Shorts).
• Basic mobile video filming techniques (lighting, framing, audio quality).
• Activity: Writing a 60-second video script based on a chosen niche.

Hour 3: Editing, Analytics, and Monetization

• Introduction to mobile editing tools (CapCut, InShot, Canva).
• Decoding metrics: Reach vs. Engagement, Watch Time, and Retention rates.
• Overview of monetization paths: Brand deals, affiliate marketing, ad revenue.

Objective

Transforming students from scrolling consumers into strategic, creative content creators.