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Detailed Syllabus & Weekly Breakdown

Module 1: WordPress Basics & Site Setup (Weeks 1–3)

Focus: Setting up the foundation of a WordPress site.

• Introduction to CMS: Understanding Domains, Hosting, and cPanel setup.
• Installation: Installing WordPress locally (XAMPP) and on a live server.
• Dashboard Tour: Managing Settings, Permalinks, Users, and core configurations.
• Content Creation: Posts vs. Pages, managing categories, tags, and the media library.

Module Outcome: Successfully install and configure a clean WordPress environment.

Module 2: Theme Customization & Page Builders (Weeks 4–6)

Focus: Designing beautiful layouts without coding.

• Themes: Installing and managing free vs. premium themes (Astra, OceanWP).
• The Customizer: Modifying headers, footers, typography, and site identity.
• Page Builders: Deep dive into Elementor / Divi to create custom, drag-and-drop layouts.
• Responsiveness: Ensuring your website looks perfect on mobile, tablet, and desktop screens.

Module Outcome: Build a complete, responsive 5-page business website.

Module 3: Advanced WordPress & WooCommerce (Weeks 7–9)

Focus: E-commerce and advanced website functionalities.

• Plugins: Extending functionality with contact forms, sliders, and backups.
• WooCommerce Setup: Installing WooCommerce, configuring taxes, and shipping zones.
• Product Management: Adding simple, variable, and digital products.
• Payment Gateways: Integrating Stripe, Razorpay, or PayPal for live transactions.

Module Outcome: Launch a fully functional online store ready to accept payments.

Module 4: Security, SEO & Deployment (Weeks 10–12)

Focus: Going live and keeping the site safe.

• Security: Protecting against brute force attacks using Wordfence and secure login practices.
• Speed Optimization: Using caching plugins (LiteSpeed/WP Rocket) and image compression.
• On-Page SEO: Installing Yoast/RankMath to optimize titles, meta descriptions, and sitemaps.
• Site Migration: Moving a site from localhost to a live server using plugins like Duplicator.

Module Outcome: Optimize, secure, and deploy a professional WordPress site to a live server.

Learning Outcomes

• Website Creation: Build any type of website (blog, corporate, e-commerce) without writing complex code.
• Tool Mastery: Gain proficiency in Elementor, WooCommerce, and essential plugins.
• Freelance Readiness: Confidently take on freelance web design projects for real-world clients.

Assessment Weightage

Assessment Type	Weightage	Focus Area
Business Website Project	30%
E-commerce Store Setup	40%
Performance & Security Audit	30%

The "WhiteCollar" Career Advantage

WordPress powers over 40% of the entire internet. This course gives you the highly practical skills to immediately start building websites for clients as a freelancer, or to join a digital marketing agency as a dedicated web developer.