Detailed Syllabus & Weekly Breakdown

Module 1: Design Principles & Adobe Illustrator (Weeks 1–3)

• Week 1: Fundamentals of Design: Color theory, typography, hierarchy, and balance.
• Week 2: Intro to Adobe Illustrator: Mastering the Pen Tool, shapes, and vector graphics.
• Week 3: Logo & Icon Design: Creating scalable vector logos and custom icon sets.

Module 2: Image Editing with Adobe Photoshop (Weeks 4–6)

• Week 4: Photoshop Basics: Layers, masks, and selection tools.
• Week 5: Photo Retouching & Manipulation: Color correction, blemish removal, and creating composite images.
• Week 6: Social Media Creatives: Designing engaging posts and banners for Instagram, Facebook, and LinkedIn.

Module 3: Layout & Branding with Canva (Weeks 7–9)

• Week 7: Canva for Professionals: Creating presentations, brochures, and marketing materials quickly.
• Week 8: Brand Identity Design: Developing a complete brand kit with logos, color palettes, and font choices.
• Week 9: Introduction to Print Design: Basics of designing for business cards, flyers, and posters.

Module 4: Portfolio & Freelancing (Weeks 10–12)

• Week 10: Building Your Portfolio: Curating your best work and presenting it professionally on platforms like Behance.
• Week 11: Client Communication: How to understand a design brief, provide revisions, and manage client expectations.
• Week 12: Freelancing Basics: Setting up a profile on freelance websites, pricing your work, and finding your first clients.

Learning Outcomes

• Tool Mastery: Gain proficiency in industry-standard software like Adobe Illustrator and Photoshop, plus modern tools like Canva.
• Creative Execution: Design professional-grade logos, social media graphics, and marketing materials from scratch.
• Brand Strategy: Develop a complete visual identity for a brand, including color schemes, typography, and logo systems.
• Career Readiness: Graduate with a strong portfolio and the knowledge to start a freelance design career.

Assessment Weightage

Assessment Type	Weightage
Logo Design Project	30%
Social Media Campaign Creatives	30%
Brand Identity Kit Creation	20%
Final Portfolio Presentation	30%

The "WhiteCollar" Career Advantage

Graphic design is the backbone of all modern digital marketing. This course doesn't just teach you how to use tools—it teaches you how to think like a designer. You will graduate with a strong, diverse portfolio that proves to employers and freelance clients that you can handle real-world design projects from concept to completion.