Professional Certification in Digital Marketing Fundamentals

Weekly Breakdown

Module 1: SEO & Content Strategy (Weeks 1–3)

Module 2: Social Media Marketing (Weeks 4–6)

Module 3: Performance Marketing & Ads (Weeks 7–9)

Module 4: Google Analytics & Strategy (Weeks 10–12)

Learning Outcomes

Assessment Weightage

Program Details

🕰️ Duration:
3 Months (12 Weeks)
📚 Terms Info:
1 Intensive Term | 8 Credits
🧩 Structure:

4 Marketing Pillars + Live Campaign Simulations
🧠 Delivery:

Live Dashboards, Ad Account Setup, Case Studies
🎯 Focus On:

Driving Traffic, Lead Generation, and Conversion Tracking

🎓 Applicable Audience

BBA / MBA B.Com / BA / Mass Comm Entrepreneurs Content Creators

Detailed Syllabus & Weekly Breakdown

Module 1: SEO & Content Strategy (Weeks 1–3)

Week 1: SEO Fundamentals: How search engines work, On-page vs Off-page SEO, and keyword research tools.
Week 2: Content Marketing: Crafting high-converting copy, blogging strategies, and utilizing AI (ChatGPT) for content scaling.
Week 3: Technical SEO: Site speed, mobile optimization, XML sitemaps, and fixing crawl errors.

Module 2: Social Media Marketing (Weeks 4–6)

Week 4: Organic Social: Algorithms for Instagram, LinkedIn, and Facebook. Building community engagement.
Week 5: Brand Identity: Graphic design basics using Canva, scheduling tools (Buffer/Hootsuite), and video (Reels/Shorts) strategy.
Week 6: Influencer & Affiliate Marketing: How to scout, pitch, and measure ROI from influencer partnerships.

Module 3: Performance Marketing & Ads (Weeks 7–9)

Week 7: Google Ads (SEM): Setting up search campaigns, bidding strategies, and writing high CTR ad copy.
Week 8: Meta Ads (Facebook/Instagram): Setting up the Business Manager, pixel tracking, and advanced audience targeting.
Week 9: Retargeting & Email Marketing: Setting up automated drip campaigns (Mailchimp) and re-engaging dropped leads.

Module 4: Google Analytics & Strategy (Weeks 10–12)

Week 10: Google Analytics 4 (GA4): Tracking user journeys, understanding bounce rates, and creating custom reports.
Week 11: Conversion Rate Optimization (CRO): A/B testing landing pages and analyzing heatmaps.
Week 12: Capstone Marketing Plan: Pitching a complete 3-month digital strategy for a hypothetical brand with budget allocations.

Learning Outcomes

Traffic Generation: Know exactly how to pull organic and paid traffic to a website.
ROI Focus: Stop wasting ad spend by understanding precise targeting and conversion tracking.
Analytical Thinking: Make marketing decisions based on GA4 data, not just intuition.
Full Funnel Mastery: Understand how social media feeds into email, which feeds into sales.

Assessment Weightage

Assessment Type	Weightage
SEO Audit Project	30%
Ad Campaign Setup	20%
Social Media Content Calendar	20%
Final Capstone Pitch	30%